HOW TO MAKE THE BEST OF POST-PANDEMIC ERA:
Take a good look at your sales reports to get a sense of how much you're actually profiting from retail sales. If that number is less than 30% of your spa / boutique revenues, you'll likely want to create a more robust retail strategy to help improve the profitability at your spa / boutique business.
From aromatherapy and lotions to high-end skin care and apparel, spa and boutique retail products help clients relax and feel better even in the comfort of their own homes. And while these all sounds like luxurious items any client would want to walk home with getting a client to spend more after paying for a service can be rather tricky. Luckily, we have four effective ways to strengthen your retail sales. Ready?
PRESENTATION IS EVERYTHING!
People shop with their eyes. That’s why an organized and visually-appealing retail display is important to grab your client’s attention while they’re in the waiting room or during the checkout process.
OFFER SPECIAL DISCOUNTS!
Everyone loves a good deal especially when it comes to buying luxury items that make them feel like they’re at your spa every day. Boost retail sales by offering discounts for certain products and services. For example, let’s say your client just got a massage, upsell the oil or lotion used during the treatment by offering a 25% discount on it.
SHOW SOME LOVE TO YOUR LOCAL CLIENTELE!
Offer a “We Love Our Customers” discount on products. Rewarding your existing customers will keep them coming back, and will generate more revenue.
PROMOTE, PROMOTE, PROMOTE!
Getting the word out about your spa’s promotions is the first and, perhaps, most important step toward generating more retail revenue at your business. Make sure to promote them across every marketing channel, including email marketing, social media, and in your physical space too.